The theory behind The Big Bang Theory’s big bang
It is Tuesday afternoon, and inside Stage 25 on the Warner Brothers studio lot, there’s a buzz of excitement. It’s either that or a medical emergency. This is home of The Big Bang Theory, one of TV’s hottest sitcoms, and through the clutter of cameras, lights and crew, Simon Helberg, one of the show’s stars, is having what appears to be a panic attack.
Helberg, who plays geeky engineer Howard Wolowtiz, is pacing by himself off stage, shaking his hands and walking in an apparent trance. As a show aide watches, it’s clear he’s not having a freak out but rather getting loose before a pivotal scene with guest star Summer Glau, the super-hot babe from Terminator: The Sara Connor Chronicles. After the director yells action, Glau rejects advances from the nerdy engineer, who reacts with an assortment of facial tics that expose a vulnerability guaranteed to wring both discomfort and laughter.
He then asks for a picture of her with him for his Facebook page, which she obliges but does not smile. It’s funny — painfully so — a genius comedic moment on a show about the comic neediness and nerdiness of young geniuses. “You’re kind of making an ass of yourself,” Helberg later says of his job.
But it’s worth the embarrassment. The series, which is about two Cal Tech prodigies in physics who share an apartment and live across from a gorgeous blond, stems from the fertile and funny brain of executive producer and co-creator, Chuck Lorre, whose prime time resume includes Two and a Half Men, Roseanne, Cybil and Dharma and Greg. “When we get the script,” Helberg adds, “it’s almost like you can just see it.”
In addition to Helberg, The Big Bang Theory stars Johnny Galecki, Jim Parsons, Kaley Cuoco, and Kunal Nayyar, and between scenes, the cast hangs out together, sipping coffee and trading stories as if they were pals in an office with neighboring cubicles on a coffee break. In reality, such as it is, they’re the stars of TV’s number two rated sitcom, in other words a genuine hit, and yet instead of ego or stardom, they seem to enjoy the quiet confidence of ordinariness.
“We’re in a bubble here,” says Nayyar, who plays Ph.D. Rajesh Koothrappali. “We come to work, hang out, do our thing, and it’s hard to look from the outside and say it is a bona fide hit. The media and critics are now beginning to talk about it. But it’s not a show like Gossip Girl or something that’s always in U.S. tabloids. We’re not in that sort of public eye. We’re blessed.”
They’re not likely to end up in the tabloids either. “It’s the most sober and celibate cast I’ve ever worked with,” says Galecki. “It’s a healthy group especially for a young cast.”
Take Parsons, aka the ultra-wordy Sheldon Cooper. The Houston-born actor, whose previous credits include seven episodes on Judging Amy, can rattle off 1,000 words of dialogue without a sweat. He’s obsessive about maintaining a clean dressing room — it’s legendary among his castmates — and he has a preference for herbal teas. “There’s not a lot of jokiness that goes on the set, maybe surprisingly so,” he says. “There’s a seriousness about the funny.”
Jim Parsons: I [recently] got called nerd stud. I’ve never heard that before. I think it’s a fabricated idea. If there’s any true to it, I guess I’m happy! Maybe over my hiatus, I’ll get a personal trainer. Next year, Sheldon can be in a Speedo: an experiment to see if his skin can adjust to new weather conditions. I think people would be taken aback if Sheldon was ripped, like, “What the hell”?
Kaley Cuoco: Smart is the new sexy: I think it always was, but now we’re bringing it out a little more. As smart as these guys are, that’s why people watch.
Bill Prady (Executive Producer/Co-Creator): People often say, “Are you making fun of Leonard and Sheldon?” My answer is: spend a half hour in our writers’ room. We’re not making fun of them. We are them. All of their quirks and passions come from us. Logically, if this is the nerdiest show on television, that would make us the nerdiest writers in television. Therefore, we would like to say it’s the coolest show on television, and the coolest audience.
Kunal Nayyar: Chuck Lorre and Bill Prady said they never set out to create a show about nerds. They set out to create a show about incredible minds. Their lifestyle is nerdy, and I would presume all of us have that side to us. There is a part of everyone that has that.
Simon Helberg: People watch it because they can relate to being an outsider or underdog. It feels like a little secret that you have.
Johnny Galecki: Initially, critics said it was going to be a dumb show making fun of smart people. I’m really proud that it never was that. I watch some shameless, mindless reality TV. I also watch 60 Minutes, Dateline, and CNN constantly. I don’t think that high numbers for relatively mindless television means the audience is dumber.
During another break in the action, Parsons and Cuoco provide a tour of the set and crack jokes about the numerous Justice League dolls sitting on window sills and Post-It reminders on a bedside calendar. Cuoco, an ace tennis player in real life, points to one of three set ping-pong tables, bragging that she dominates as set champion and warning that sharing paddles is strictly prohibited. For comedic effet, she jokes that she likes to read comic books naked.
Parsons explains a five-foot-tall, multi-colored strand of DNA in their living room. Physics books line shelves. Mathematical formulas are written on white boards. The only formula not visible is the one that’s made this show a ratings hit. Last year’s writers strike gave the then-new series chance to gain its footing, and since the show’s return for season two last fall and CBS’ fashioning of Monday into a must-laugh night of comedy, it’s seen a steady growth to where it has been pulling in 13 million viewers. “There are still people that don’t know about it yet,” says Helberg.
Simon Helberg: There were five or six weeks in a row where every week we’re growing. They put us after Two and a Half Men, and we slowly jumped up after that. It’s not like Friends where they were a commodity, and it was like an empire. It’s nice to be able to live a normal life and still feel like people are excited about it.
Kunal Nayyar: Every week, we started having 500,000 more viewers, 500,000 more viewers.
Kaley Cuoco: I think the show has always been a huge word-of-mouth show. I run into people that just started [watching], because they air it on the planes. They tell their friends. It started in recent months. It’s shown in the ratings. All of a sudden, people caught on to what it was. I literally think it’s people going, “Oh my God, you have to watch this show, it’s so funny.” People just started watching. I’ve never seen a show do this before. It’s crazy.
Johnny Galecki: I think it’s still turning because we’re growing. With all due respect to marketing and publicity, people are really finding it on their own. It seems to be more word of mouth. When people discover something on their own, they appreciate it more, as opposed to being bombarded by billboard campaigns or something stuffed down their throats. It took a little while to find it and the writers strike. It’s evolving slowly but surely.
Jim Parsons: One of the best things that happened to us is we came back after the strike. It was really hard for shows, especially hour-long dramas. We were able to get back up and running again. Not only did we do 17 new [shows], but we had a new library to rerun that summer. I feel that was the punch that helped going in. It felt the launch of a second season, instead of a re-launch or a 1.5. So much is intangible of what people are going to take to. I don’t know why they take to something or don’t. Shows you hate go for years. You don’t know why this whole [group] of people likes something you don’t or vice versa. That’s something I can look at as tangible. I know that helped. There is no way it didn’t.
Bill Prady: I think if you look back, it’s when the show came back last year after the Writers Strike. You anecdotally came to be aware that people knew the show. People say, “What do you do for a living?” I would mention the show, and everybody knew what I was talking about. This year we’ve been steadily building every week. We had a great opportunity to be at 9:30 because of the President’s speech and have a whole new group of people watching the show. It’s nice to know that you’re not crazy that something you think is something turns out actually to be something.
Some history. Premiering in September 2007, The Big Bang Theory was the creation of Roseanne and Two and a Half Men veteran Chuck Lorre and Dharma & Greg producer Bill Prady. It was conceived as, perhaps, the anti-Two and a Half Men, which has often been maligned (by shows such as Family Guy) for milquetoast easy laughs. The Big Bang Theory, with its brainy dialogue, was an apparent contrast…even if the sitcom conventions give it a mainstream familiarity. Even episode names are multi-syllable: The Maternal Capacitance and The Financial Permeability.
The Big Bang Theory premiered to 9 million viewers in 2007, making it TV’s 37th highest rated show. Despite a nearly five-month lapse in new episodes, the show bounced around between 7 and 9 million viewers for all of its 17-episode first season. Its second season premiered in September 2008 again to 9 million viewers. In weeks since, it has gradually increased to now being TV’s 15th highest rated show. For many people, may still sound like a remote show on The Discovery Channel or History Channel. “We’re a sitcom that has a fan base that treats the show the way a sci-fi fan base treats their shows,” Bill Prady says. “There’s a kind of passion in our fans that you don’t usually see in 30-minute comedies. They’re like Battlestar Galactica or Star Trek fans.”
